In-prayer product positioning

A very senior marketing director of Nestle worlwide (of Nescafe fame) manages to have a meeting with the Pope at the Vatican with the active assistance of yours truly, the Marketingpundit.com.

After receiving the Papal blessing, the Nestle (Nescafe) official whispers, "Your Eminence, I have some business to discuss. We at Nescafe have an offer for you. Nescafe is prepared to donate $100 million to the church if you change the Lord's Prayer from 'give us this day our daily bread' to 'give us this day our daily coffee'."
The Pope looks outraged and thunders, "That is impossible. The Prayer is the word of the Lord, It must not be changed".
"Well," says the Nescafe man somewhat chastened, "We anticipated your reluctance. For this reason, and the importance of the Lord's Prayer to all Catholics, we will increase our offer to $300 million. All we require is that you change the Lord's Prayer from 'Give us this day our daily bread' to Give us this day our daily coffee'."
Again, even more sternly, the Pope replies, "That, my son is impossible. For the prayer is the word of the Lord and it must not be changed."
Finally, the Nescafe director says, "Your Holiness, we at Nescafe respect your adherence to your faith, we realise that tradition is essential to your beliefs, we fully understand the importance of the word of the Lord .............. but we do have one final offer. Please discuss it with your cardinals. We will donate $500 million to the great Catholic church if you would only change the Lord's Prayer from 'Give us this day our daily bread' to 'give us this day our daily coffee'. Please, please consider it." And he leaves.

The next day the Pope convenes the College of Cardinals.
"There is some Good news", he announces.
He continues to a hushed assembly "And some bad news ...... the good news is, the Church will get $ 500 million".
"And what is the bad news, your Holiness?" asks a Cardinal.
"Sadly" says the Pope,
.
.
.
"We would have to lose the Britannia Account...... .............and take on with the Nestle!"

That's in-prayer product positioning.